Semiotics:

One of the broadest definitions is that of Umberto Eco, who states that ‘Semiotics is concerned with everything that can be taken as a sign’ … Semiotics is concerned with meaning making and representation in many forms, perhaps the most obvious in the form of ‘Texts’ and ‘Media’. [0]

Denotation:

The act of indicating or pointing out by name. The most direct or specific meaning of a word or expression; the class of objects that an expression refers to. [1]

In semiotics, denotation is the surface or literal meaning encoded to a signifier, and the definition most likely to appear in a dictionary. [2]

Connotation:

What you must know in order to determine the reference of an expression. An idea that is implied or suggested. [3]

In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. [4]

 

Created 20/11/2010


Sources

[0] Chandler, Daniel. (2001). Semiotics: The Basics. London: Routledge.
1st edition. ISBN0-415-26593-2. Page 2

[1]http://wordnetweb.princeton.edu/perl/webwn?s=denotation

[2]http://en.wikipedia.org/wiki/Denotation_%28semiotics%29

[3]http://wordnetweb.princeton.edu/perl/webwn?s=connotation

[4] http://en.wikipedia.org/wiki/Connotation_%28semiotics%29

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